Walmart and Target stores are using AR technology to attract holiday shoppers this season.
While both companies are featuring new AR marketing strategies, they differ completely.
Zapper, the augmented reality developer and marketing partner Advantage Solutions, are helping Walmart with fun Christmas promotions. Reality games around the store consist of activities that include marketing mascots like Tony the Tiger from the Frosted Flakes Kellogg’s cereal and Chester the Cheetah from Doritos.
For the month of December, the shopper can experience mini-games, 3D animations, and face filters by downloading the Walmart app from the App Store or Google Play then scan Zapcopes to activate the AR features with sponsors like Pepsi, Nickelodeon, and M&M’s. The customer can then also record these experiences to share on Facebook and other social media.
“Augmented reality technology is transforming the way brick and mortar retailers market to, connect with and serve their customers,” said Keith Curtin, vice president of business development at Zappar, in a statement. “Together with Advantage Solutions, we are excited to launch one of the largest AR executions in the retail space, with the largest number of brands involved at one time, supporting Walmart’s ongoing strategy to drive traffic, enhance the in-store experience and boost customer engagement.”
“This holiday season, in-store experiences will be a key differentiator for customers who choose to come into a store as a part of their shopping journey and this Sleigh Ride is a fun way to bring that to life,” said Chris Brown, senior vice president of innovation at Advantage Solutions.
In another marketing strategy, Target stores are selling Christmas trees at twice the normal rate thanks to its augmented reality shopping tool.
This holiday season, guests shopping for an artificial tree can use the Target app to place an augmented reality version of the tree right in their living room. In the Target app, look for Christmas trees with an “AR” icon, or that say “See It in Your Space.”
Featuring over 2,000 products including all holiday-themed decor, furniture and home products that shoppers can view in augmented reality and then they can buy them through the app.
“I believe augmented reality will only continue to gain traction and play an even more important role in retail,” said Brown. “We live in an on-demand world and we have to bring innovation to meet that customer need.”