By simply pointing your smartphone camera at a product the shopper will receive price information with the Walmarts AR price scanner app.
This technology first came about at Walmart’s internal hackathon with Apple’s ARKit. The idea was to develop a faster scanner offering more options than just price comparisons. The tool now scans barcodes quicker with showing links to related products that are also available.
As you go from one item to the next, the app will update the information with the product name, price, star rating based on Walmart.com reviews.
“Walmart store shoppers love using our mobile app barcode scanner as a price checker. Our team sees the potential of this product as so much more, though,” explains Walmart Labs’ senior engineering manager Tim Sears to Tech Crunch. “When a customer launches the scanner, they get a direct connection between the digital and the physical world that their screen and camera lens creates for them.”
Walmart recognizes augmented reality provides an effective means of increasing sales by enhancing visitors in-store shopping experiences.