Facebook broadened its Spark AR platform to Instagram. The program provides tools to help software developers create augmented reality features more easily on mobile devices.
The program, which is targeted to mostly younger audiences, has about 1 billion users in the world. Spark AR will open more experiences for the interactive mobile market with its image sharing.
These experiences now go “beyond animations, masks, and playful effects,” and so Facebook is taking a step forward, renaming Camera Effects Platform to Spark AR.
Facebook is now accepting applications from developers to be part of the closed beta program.
Explaining that “accounts like Kylie Jenner, NBA, Ariana Grande, and Gucci have created effects for their followers in our early closed beta – and we want to put the power of Spark AR on Instagram in the hands of a wider variety of individual developers.”
Facebook is expanding its AR tests as rivals like Snap, Apple, Google and Amazon continue to create similar software tools and platforms for AR development.