Amazon Web Services announced last November a new product called Amazon Sumerian.
Amazon Sumerian is a platform allowing developers to build virtual reality, augmented reality and 3D apps without any coding or programming skills.
The GM of Amazon Sumerian Kyle Roche, said the company saw a gap in the market between the rise of new VR, AR and 3D tech, and a huge pool of businesses that might want to use that technology, either lack the expertise and resources to do so, or would like to test something out before dedicating those resources more seriously.
So, AWS has begun offering $100,000 in prizes to software developers who can create the AR and virtual reality experiences using its Amazon Sumerian platform.
“We are targeting enterprises who don’t have the talent in-house,” Roche said. Tackling new tech can sometimes be “too overwhelming, and this is one way of getting inspiration or prototypes going. Sumerian is a stable way to bootstrap ideas and start conversations. There is a huge business opportunity here.”
After running the service in a private beta for the last several months, Sumerian is now available.