Augmented Reality is presenting a way for buyers to participate in virtually trying products on before purchasing them.
Advertisements are basically an online reading article or viewing video experience in social media. But the more retailers close down, the more consumers turn to online stores for their shopping needs. So ads are becoming more advanced allowing the buyer to interact with the product before actually buying it by virtually trying them on.
Facebook began testing AR news feed ads in July. Michael Kors was the first brand to give the AR experience a try. They allowed users to try on a pair of glasses where they were able to change the color and buy it right inside the Facebook app. Makeup companies such as Sephora, Bobbi Brown and L’Oreal, are next up to test their ads out. Homeware companies like Pottery Barn and Wayfair are also on board to use the technology it takes to show how products may look in your own home. Other businesses to work with Facebook in the future are AR ads from gaming and entertainment, cosmetics and fashion accessories.
In order to use the augmented reality experience, users would have to choose the camera effect when an AR advertisement appears in their feed by clicking the “tap to try on” area.
Boston Consulting Group estimates that over 80 million people in the US currently interact with AR each month. By 2021, the consulting firm expects this number to grow to more than 120 million.