A new augmented reality (AR) experience in the NBA AR app was reported today permitting fans to go inside, off camera minutes live from the 2018 NBA Playoffs and Finals.
The launch of the AR app called 360 Portals will give NBA fans behind-the-scenes content including team huddles, player introductions, and postgame celebrations.
360 Portals superimpose a virtual entryway which fans can stroll through to submerge themselves in the NBA action by utilizing Apple’s ARKit and Google’s ARCore technology.
“360 Portals will bring NBA fans behind the scenes and onto the court, providing a new way to experience the game through augmented reality,” said Melissa Rosenthal Brenner, NBA Executive Vice President, Digital Media. “We hope fans around the world check out the NBA AR app throughout the Finals for a unique perspective on our biggest event of the year.”